Bollywood actress Alia Bhatt and Ayushmann Khurana have been appointed as Model Ambassadors for JSW Paints. The corporate has launched the marketing campaign tagline ‘Embrace each colour’ or ‘Her rung her kisi ka’. JSW Paints MD Parth Jindal mentioned, “Now we have seen many flaws within the trade. You pay totally different costs for various colours, you may get some water-based colours and others are solvent-based, they’re poisonous and risky and should not within the shopper’s greatest curiosity. ”
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