Graduation of media engagement for dwelling based mostly ECCE and parenting program for 3-6 yr olds throughout COVID-19


Commencement of media engagement for home based ECCE and parenting program for 3-6 year olds during COVID-19
Anganwadi Facilities for Complete Baby Growth Companies (ICDS)

Graduation of media engagement for dwelling based mostly ECCE and parenting program for 3-6 yr olds throughout COVID-19

In one other pioneering effort by the West Bengal Authorities’s Division of Girls and Baby Growth and Social Welfare (WCD and SW), it has succeeded in reaching the dad and mom of early learners enrolled in Dwelling Complete Baby Growth Companies Anganwadi Facilities (ICDS). -The Early Early Childhood Care and Training (ECEE) and Parenting Program.

Because of the COVID-19 epidemic, ICDS facilities are at present unable to offer common providers in the most effective pursuits of youngsters, as enshrined within the 2015 United Nations Conference on Kids and Juvenile Justice Act. This studying program was developed in collaboration with UNICEF to create a constructive surroundings for youngsters 3-6 years of age and was launched in Might 2020 to allow dad and mom to attend and handle youngsters’s psychological and studying wants at dwelling by participating in enjoyable actions.

The bundle gives steering on parenting abilities to extend constructive parental affect within the kid’s early years, which impacts on youngsters’s lifelong studying and cognitive improvement.

Estimated to achieve 27 lakh youngsters enrolled in Anganwadi facilities in all 23 districts of West Bengal, this system sought to repeatedly improve the attain of youngsters from faraway and distant areas and with specific give attention to enhancing its inclusion. From 7 lakh 93 thousand (26%) in Might, the circulation reached 10 lakh in June and 71 thousand (32%) in June to 14 lakh (54%) by the tip of August. This progress clearly signifies the necessity, acceptance and rising reputation of the bundle. It highlights the efforts of fogeys to prioritize the well-being of youngsters regardless of quite a few challenges as a result of epidemic affect.

The media engagement of the Group Radio Middle at Jadavpur College (90.8 MHz) was at the moment introduced by the Hon’ble Minister of State (Unbiased), WCD and SWD, Dr. Mohammed Mohiuddin, Vice Chancellor of Jadavpur College, Professor Suranjan Das, Professor of Worldwide Relations Division, Eman Kalyan Lahiri and Head of Group Radio, Jadavpur College, Director of Vikramaditya Training Useful resource Society, Smt. Shubhra Chatterjee and senior officers from the WCD and SW departments signify the beginning of the following section of affect. This helps to cowl the preliminary attain achieved by the efforts of Anganwadi staff who’ve aired the bundle when delivering dwelling rations for pregnant ladies and moms of youngsters aged 6 months to six years. These visits have been moreover supported by WhatsApp Messages from Anganwadi Employees, who shared the weekly studying bundle with devoted WhatsApp teams for fogeys and prompted them to make use of the bundle.

The brand new initiative builds and expands many media platforms in order that extra youngsters can profit from the bundle. Equally, the division plans to advertise a broader program for consumer teams by tv, native cable channels and different radio platforms. The bundle is anticipated to assist dad and mom to positively interact their youngsters to make constructive modifications to the lives of 3-6 yr outdated youngsters who’re largely within the custody of their properties, following the steering of central and state governments on lockdown. And with subsequent restrictive actions in the course of the COVID-19 epidemic.

The brand new program, which will probably be broadcast by way of Jadavpur College Group FM radio, will profit 2,79,637 youngsters and their dad and mom in 51 ICDS tasks in 4 districts.

In recognition of different ventures of curriculum reform in early childhood schooling in 2012, the West Bengal authorities’s outstanding achievement is one among a sort, after which it may be talked about that the brand new ECCE curriculum was adopted in 2013. A studying useful resource for early studying planners, consultants who’ve influenced early childhood improvement coverage in India.


Particular Contribution to IBG Information and IBG Information Bangladesh by Mrs Pratyusha Mukherjee, a senior journalist working within the BBC and different media. He has coated many vital occasions in his illustrated profession.



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