Twinkle Khanna’s on-line platform Tweak India has accomplished a yr of success


Mumbai, India (Newswire)

With a tongue-in-cheek method and a uncommon and very refreshingly profane honesty, Tweak India At this time (and definitely some males) has grow to be the portal to all the things girls want for all times, love and classes.

Because the platform established Twinkle Khanna Celebrating its first anniversary, its success could be measured by its myriad milestones and quickly rising readership base. Here is a fast have a look at a few of Tweak’s greatest achievements over the previous 12 months.

Tweak engages in significant conversations with 2 million individuals, serving to them to problem previous concepts and uncover new ones. He has created greater than 39 million distinctive views, together with a brilliant hit video that includes the proprietor of the genius rickshaw in Mumbai and his prize invention. Tweak is likely one of the first (and solely) start-ups to interrupt even in its first yr, boasting strategic partnerships with manufacturers Bumble, Kohler, Puma, Marico And Asian Paints In another person’s liquor.

One in all their most profitable collection What’s in your dabba collection – the place tweak attracts consideration to wholesome ghar ka khana – mobilized celebrities Akshay Kumar, Shikhar Dhawan And Katrina Kaif To Yasmin Karachivala And Maria Goretti. Property, which additionally consists of the second profitable iteration #WhatsInYourKidsDabba, Has an natural vary of two.87 million.

The Tweak Storyteller Initiative is a five-week free workshop that brings collectively a few of India’s best-selling authors to assist beginner writers take the lead in publishing their first story. Twinkle Khanna, Amish Tripathi, Anuja Chauhan, Anita Nair And Avni Doshi, With a particular visitor look by Ruskin Bond.

Tweak began its anniversary celebration with Twinkle Khanna together with her husband, celebrity Akshay Kumar throughout a really particular Q&A. Dynamic Couple has answered questions requested by tweak readers and youngsters.

The Tweak Summit featured an unbelievable array of ladies Vidya Balan, Tahira Kashyap The Quran, The statue of Sudha, Malala Yusufzai, Deepa Mehta, Chetna Gala Sinha, Twinkle Khanna And Revati Roy, They embody the spirit of tweak of their lives.

Twinkle Khanna is holding the tweak books

Reiterating its dedication to serving to break the taboos and increasing the thoughts with out breaking the spine of the reader, Tweak introduced the discharge of its imprint, Tweak Books. First, drawing from successes #WHATSINYOURDABBA The marketing campaign is a celeb-inspired e book of recipes of the identical identify. From The land pednakerWholesome treats and Sonali BendreTwisted the normal recipe to Dimple KapadiaA celebration staple, this e book is a treasure trove of recipes and concepts from Bollywood superstars, nutritionists, sports activities figures and tweak readers that can make sure you run to the kitchen.

Tweak Books’ second providingOnce I develop up I wish to… ‘A pleasant glimpse into the lifetime of some good Indian superheroes with some honesty. By heartfelt tales Shafali Verma, A damaged cricketer Sachin TendulkarAfroz Shah, who was accountable for cleansing the largest seashore swatch in Mumbai, and Harshavardhan Ala, a younger man who invented a drone to assist save the lives of 1000’s of troopers, this e book reminds us of any scenario and though the chances are stacked towards us, every one in every of us is a hero. Heroism is available in all sizes and styles, and that heroism can come to mild via perseverance and onerous work.

Tweak has launched a profitable merchandising collaboration with The Bought Retailer, releasing conventional t-shirts similar to Ode to Chopping Chai, which have skilled excessive demand. As a part of its anniversary month celebration, it launched a restricted version ‘Multitasking Pajamas’ With Mint and Cotton. He additionally lately took to saying the launch of Tweak Candles in collaboration with The Faraway Tree, whose first hand-poured candle captures the temper and pleasure of the celebration.

Says the founder Twinkle Khanna, “I used to be extremely productive or largely drunk in December, as a result of inevitably all of my infants got here out, 9 months later in September. Seems this month, together with Tweak. When the epidemic offers its sucker punch, Tweak surprises us with its resilience and its loyal readership as we go from energy to energy. It has been a yr with a steep studying curve, however we have survived all of it and it is value celebrating the primary anniversary of Tweak. ”

Unique Identify: Tweak India


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